Resume of B. Leff

Barry J. Leff, Ph.D. Phone: (818) 761-6169 FAX: (818) 623-9456 email: barry@tek-law.com
Barry Leff has 20 years of experience in high-tech marketing and general management. He is an independent consultant specializing in marketing and strategic planning. Before starting his consulting practice, he was Vice President of Marketing for IC WORKS of San Jose, CA. Prior to joining IC WORKS he spent five years with Philips Semiconductors in a variety of marketing and product line management roles. He founded and was CEO of a high-tech engineering and manufacturing firm for 8 years. He has also worked for GTE and EG&G in marketing and product management roles, especially in the international area - Dr. Leff has traveled to over 50 countries. His Doctorate is in Business Administration. He is a co-inventor on two patents in cellular mobile radio, and has authored dozens of papers that have appeared in leading trade magazines, such as Cellular Business, Telephony, TE&M, Microwaves & RF, Cellular Mobile International, etc.
Work Experience
June, 1998 - Present	Independent Consultant	Valley Village, CA
September, 1997 - June, 1998	Vice President - Marketing, IC WORKS	San Jose, CA
	IC WORKS is a privately held fabless semiconductor manufacturing company. IC WORKS is the #2 worldwide supplier of frequency timing generator integrated circuits (clock ICs), with sales of over $50m / year. The company also has a product line of RF Frequency Synthesizers. Responsible for all aspects of marketing except direct sales. Managed a staff of product marketing managers, tactical marketing, marketing communications, and applications engineering personnel.
March, 1996 - September,1997	Product Line Manager, Standard Communications Products - Philips Semiconductors	Sunnyvale, CA
	General Manager with Profit and Loss responsibility for a very profitable $100M+ sales product line of Datacommunications and Wireless ICs. Staff of 40 included marketing, design engineering, product engineering, and test engineering (quality, HR, logistics, and finance are resources shared with another product line). Products include ICs for Ethernet, GPS, Wireless LAN, cellular and cordless telephones, serial controllers, UARTS, fiber optics, and FutureBus. Customers include most of the major telecom companies. Works closely with suppliers (internal and external, in the US and Asia) on cost and cycle time improvements. Built the technical teams and negotiated technology licensing deals to accelerate product roadmaps. 1996 Product line sales grew at over 20% during a recession for the industry Put fast time to market product development processes into place Brought several major new chips to market, including chip sets for GPS (Global Positioning Satellite) and Wireless LAN (Local Area Networks).
January, 1993 - March, 1996	Marketing Manager, Philips Semiconductors Communications Product Group	Sunnyvale, CA
	Senior marketing executive for a $150M sales product division producing wireless and datacom ICs. Responsible for all marketing activities except direct sales. Responsibilities included pricing, forecasting, product strategy, marcom, and applications engineering. Managed a staff of 30 including product marketing managers, applications engineers, commercial marketing, publications. Key accomplishments included: Bookings 25% over budget; wireless sales were up >50% in 1995, in a market growing 20%. Developed product roadmap strategies for wireless products, wading through the thicket of CDMA vs. TDMA vs. PCS. Also led the effort to develop product strategies for ATM, Fast Ethernet, Wireless LAN, and GPS. Personally negotiated several major multi-million dollar deals with market leaders in digital cellular, wireless LAN, and GPS. Prepared, and won corporate approval for, a business plan to enter the wireless data module business, known as "Edgewood." Served as General Manager and created a marketing and R&D organization of ten people for Edgewood in four months (this was in addition to responsibilities as CPG Marketing Manager). Developed a state-of-the-art cellular and CDPD radio modem and won FCC approval in nine months. This opportunity has been successfully transferred to another division of Philips, and was expected to generate substantial revenues in 1996.
1992-1993	Consultant	San Carlos, CA
	Worked mainly with wireless and startup companies in market development, fund raising, analyzing potential acquisitions, etc. Taught business classes at the Estonian Business School in Talinn, Estonia, and the Moscow State University in Moscow.
1983-1992	President, CEO, and co-founder, Peninsula Engineering Group (a.k.a. Peninsula Wireless Communications, now Repeater Technologies)	Sunnyvale CA
	Peninsula manufactures microwave and cellular infrastructure equipment sold to cellular telephone companies, governments, and private microwave systems around the world. 65% of the company's sales are overseas. Built the management team from the ground up, grew to 80 employees Raised $4.5 million in venture capital financing Grew sales from zero to $8M/year, and took the company to profitability Installed all business systems, including an MRP system Personally negotiated most of the company's large (several hundred k$+) contracts Personally established the network of reps overseas
1982-1983	Product Planner, GTE Lenkurt	San Carlos, CA
	Responsible for developing business plans for new microwave radio products. Developed a business plan for a wireless local loop system called "rural subscriber radio."
1981-1982	Lecturer, Golden Gate University (adjunct faculty)	San Francisco
	Taught International Marketing of High Technology at the MBA level.
1980-1982	International Marketing Manager, EG&G Geometrics	Sunnyvale, CA
	Responsible for international sales and contracts administration for a $10M sales geophysical survey equipment company.
1979-1980	Sales specialist, GTE Lenkurt	San Carlos, CA.
	Staff assistant to the National Sales Director of a $200M sales telecom transmission equipment co.
1979	Charter Pilot and Flight Instructor	Salinas, CA
1977-1979	Technical instructor/tech writer, GTE Sylvania and GTE Lenkurt	Mountain View, CA and Tehran, Iran
	Included a tour as an instructor in Tehran, Iran. Was on the first official evacuation flight from Tehran in Feb. 1979.
1975-1977	General Manager, Taco Bell	Denver, CO
	Responsible for running a $300k/year fast food business with 35 employees.
1972-1975	Electronic Warfare Operator, US Army Security Agency
	Included a tour of duty in SE Asia. Top Secret/Crypto security clearance.
Education
PhD, Business Administration, Golden Gate University		1990
MBA, Golden Gate University		1980
BS Psychology, University of State of New York		1976
AA Liberal Arts, USNY		1974
Volunteer Work and Associations
Board of Trustees, Golden Gate University		1991-present
Treasurer, Golden Gate University		January 1997-present
National Board of Directors, American Electronics Association		1989-1991
	- Chairman, San Francisco Council	1990
Patents, Papers, Publications, and Speeches
PATENTS
with Johnson, E.R., US Patent Number 5,187,806, "Apparatus for Increasing Cellular System Capacity," February 16, 1993. with Johnson, E.R., and Lutz, J. F. US Patent Number 4,783,843, "Split Band Filter for Cellular Mobile Radio," November 8, 1988.
BOOKS, ARTICLES, PAPERS, SPEECHES
"Reducing EMI with Spread Spectrum Clock Generators," Portable by Design, August, 1998. "The Oxymoron of Multiple Standards," talk presented at Wireless World Conference, Orlando, FL, October 1994. "Wireless Standards and System Design," Microwaves and RF, February, 1994. "Cellular Systems in Russia," Cellular and Mobile International, March, 1993. "Venture Capital and its Alternatives: Funding the High-Tech Startup," talk presented at American Mensa's 1992 Annual Gathering in San Francisco. "Selling High-Tech Products to Mexico," talk presented at Northern California District Export Council Seminar on Trading with American Neighbors, December, 1991. "Microwave microCells," Cellular Business, November, 1991. "Blood, Sweat, and Cash Flow: Financing the High-Tech Start-up," talk presented at San Francisco Regional Mensa's May, 1991 Monthly Gathering. "Applications for Cellular RF Repeaters," Proceedings, ChinaCom '90, Beijing, China, November, 1990. "The Role of Cellular RF Repeaters in the Evolving Digital Network," Mobile Communications Digest, London, England, Summer 1990. Financing the Start-up of Silicon Valley High-Technology Companies: Evaluation and Analysis of Alternatives, Doctoral Dissertation, Golden Gate University, San Francisco, CA, February, 1990. "Climb Every Mountain," Global Communications, Spring, 1989. "Application Engineering Considerations for Cellular Repeaters", Proceedings, IEEE Vehicular Technology Society, San Francisco, CA, June, 1989. "Cellular Repeaters," Proceedings, National Communications Forum, Chicago, IL, September 28, 1987. "Telecommunications Transmission Technology," talk presented to The Society of Iranian Engineers, Sunnyvale, CA, April, 1987. with Tuck, E.F. "Path Engineering with Microwave RF Repeaters," Proceedings, Australian Institute of Radio and Electrical Engineers IREECON, Sydney, Australia, September 16, 1987. "RF Repeaters Save Money in Rural Telecoms," Communications International, September, 1987. "Microwave and Repeater Design," Global Communications, 3Q 1987. "Remote Monitoring of RF Repeater Sites," Proceedings, Utilities Telecommunications Council, Portland, OR, June 17, 1987. with Drucker, E. "Cost-effectiveness with Cellular Repeaters," Cellular Business, June, 1987. with Johnson, E. R. "RF Repeaters Boost High-Capacity Microwave," Telephone Engineer and Management, May 1, 1987. "Save Time, Money, and Improve System Performance with RF Repeaters," Telephony, March 3, 1986. "RF Repeaters: Another Tool for System Engineers," Proceedings, Energy Telecommunications Conference, New Orleans, LA, March, 1986.